Another kosher supermarket is joining the upscale shopping experience offered to New York area Jews – but this one is closer to home.
Opening Tuesday will be the new Crown Heights food destination, The Market Place Supermarket, located on the corner of Kingston and East New York Avenues.
Hundreds of thousands of dollars were invested to build a state-of-the-art store that is promising to bring quality and variety offered until now only outside the neighborhood.
Owner Itsik Benabou was seen Monday overseeing the buzzing activity of dozens of employees, department managers and food distributors hard at work stocking the shelves.
“This is something Crown Heights has never seen,” said the store manager Shloimy Gelbstein while giving COLlive an exclusive preview tour of the supermarket.
Walking through the wide and well lit aisles, Gelbstein said there will be an emphasis on fresh and specialty items.
The produce department, for example, carries “the finest produce and has an automatic sprinkler system to keep it all fresh,” he said.
Glick’s Bakery, which runs a department in Benabou’s nearby Empire Kosher supermarket, has a fully operational kitchen here, where all goods are prepared and baked on site.
With Chanukah coming up, the addictive scent of freshly baked doughnuts is expected to fill the store in the coming week.
Competing with that smell will be the in-house catering which boasts a cutting-edge kitchen, capable of catering small or large events.
The kitchen staff will also be responsible for stocking the store’s shelves with meats, poultry and take-out, including deli and salads.
Also in-house will be the sushi department, labeled “26 Rolls,” where a sushi chef will prepare gourmet and exotic sushi rolls to order.
A parking lot is planned for across the street in the near future.
Benabou, who is relying on Gelbstein for running the day to day operation, said he has been preparing for the opening day for 3 years now.
His Kol Tuv Grocery on Kingston Avenue is expected to continue its activity and his Empire Kosher Supermarket will now be a more affordable venue.
The Market Place Crown Heights opens for the first time tomorrow, Tuesday, Dec. 4 at 2:00 pm.